If any reindeer was going to run off on the most important night of the year, it’d be called Dasher…

Luckily, a little girl called Cassie was here to reunite this naughty reindeer with Santa…with some help from Telstra. 

Hello Christmas is Telstra’s most successful Christmas campaign ever. 

A major part of the campaign was the creation of an AI Santa that Aussie kids could converse with exclusively via Telstra’s public phones, educating an entire generation on how to use this invaluable infrastructure. Aussie kids spend over 12,000 hours speaking to our AI Santa.

The campaign was viewed over a million times in just over a month on YouTube.