If there’s one person you want by your side on the worst day of your life, it’s Judi, or ‘Spud’ as she’s known. Judi is an NRMA claims assessor, who has been helping Australians in her role for 32 years. Her career reads like the greatest hits of Australia’s worst natural disasters. And that experience dealing with unimaginable situations is what makes her and her team the best in the business. We revealed the lengths Judi and her team go to help in an integrated campaign that spanned TV, radio, long copy press and outdoor – turning the people you never think about into the people you can’t afford to be without.