Over the past few years, Canadian Club’s ‘Over Beer?’ campaign has successfully challenged the social obligation to drink beer at home or at the pub. But there’s still one place where beer reigns supreme: the great outdoors. ​

Show us a campfire, a waterfall, or a fishing rod, and we Australians automatically reach for the boring, frothy stuff. It’s about time someone asked the question: Who made beer king of the campsite? ​

Our hero film – and standalone vignettes – challenged beer on its home turf and made CC the obvious choice for the outback.

Stick that in your chair-hole.